Course Overview

The Bachelor of Business Administration (BBA) in Advertising and Marketing is a three-year full-time program that prepares students for the dynamic world of advertising, marketing, and brand management. This comprehensive course combines business fundamentals with specialized knowledge in modern marketing practices and advertising strategies. Students learn various aspects of marketing management, consumer behavior, brand strategy, digital marketing, and advertising campaign development. The curriculum emphasizes both traditional marketing principles and contemporary digital marketing techniques. Throughout the program, students gain hands-on experience in creating marketing strategies, developing advertising campaigns, and managing brand communications. They learn about market research, consumer psychology, media planning, content strategy, and analytics. The course includes specialized modules in social media marketing, search engine marketing, email marketing, and marketing automation. Students also study advertising design, copywriting, public relations, and event management. The program incorporates real-world projects where students work on actual marketing campaigns and brand strategies. The curriculum also covers essential business aspects including marketing economics, business law, financial management, and entrepreneurship. Through industry internships and live projects, students gain practical experience in handling marketing challenges and advertising campaigns. Regular workshops and guest lectures from industry experts provide insights into current marketing trends and practices. Final year students work on comprehensive marketing projects and develop professional portfolios. Graduates can pursue careers as marketing managers, advertising executives, brand managers, digital marketing specialists, media planners, or marketing consultants. Many also go on to start their own advertising agencies or marketing consultancy firms.